
I eventually found the page for the RSA anti drug driving campaign … on facebook strangely enough. You can watch the ads on their page but I found some of their research material.
To be fair I think this is the correct order in which cocaine, marijuana and ecstasy should be taken in to have the best night out. It looks to me like someone took the real drugs they were going to use for the ad (maybe the photographer did it) and they were forced to use some icing sugar, the worst rolled spliff I have ever seen and some breath mints. Only someone out of their head on real drugs would think this is convicing.

The next poster outlines the dangers of driving on cannabis, cocaine, heroin and ecstasy. Fair enough but I would suspect that most people who are driving on drugs are drunk and are off to find more drugs. A tv campaign with people driving a 5 series bmw after a pill is not going to calm their drug urge. A headshop selling mephedrone is.
Cannabis interferes with your ability or willingness to pay attention, making it extremely dangerous to drive.
Tell that to someone who just had a spliff and is trying to break their record on Colin McRae’s rally.
Heroin provides a feeling of euphoria and relief of all pain, but in doing so it slows your reflexes and harms your hand/eye co-ordination. Drivers on heroin will not be able to see properly, concentrate on the road or react quickly enough to avoid a crash.
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