Next generation broadband is just the same as what Eircom sell already, but more expensive, regardless of their promises of fibre.
They had crystal swing sing in their hq on monday. If these two items are representative of progress in Ireland then we seriously fucked, but we know that already.

Eircom and ‘next-generation’ broadband
Price gouging comes to Dublin
eircom today have announced their “Next Generation Broadband” promising speeds of up to 8MB to all subscribers, they claim to have also finally addressed the contention issue (which they call congestion). What is not in the headlines is the subtle but important change from a speed based model to a usage based model of charging.
The announcement
Let us be clear on this announcement, this is neither Next Generation anything nor will 8 MB be delivered to the vast majority of hapless consumers. While IrelandOffline welcome the attention to the important issue of contention we feel this announcement is nothing more than “window dressing”.
The phrase “Next Generation” alludes to the next generation of broadband products usually delivered by Fibre, this most certainly is not anything like that. This is purely “marketing speak” as almost everything else remains exactly the same.
The only thing “Next Generation about this product is the charging policy. This is a 200% increase on the average user’s bill for those who can least afford it. This product is only Dublin based for the moment.
http://irelandoffline.org/2010/03/eircom-and-next-generation-broadband/
Read more of this post